CONTENTS

 

 

An Empirical Research on Misleading Advertisements and Its Impact on Consumer Buying Behaviour

 

Authors: Imran Sayed

 

E-RETAILING: A Paradigm Shift in Marketing Communication

 

Authors: Aashima Gupta and Usha Arora

 

The Needs for Human Resource Accounting: Prospects & Chellenges

 

Authors: Aliyu Sani Shawai

 

Performance Appraisal–A Tool for Competitive Advantage: A Case Study Review

 

Authors: Karan Setia

 

Perception of Banking Sector Employees on Work Stress and Work Performance: A Study in Private Banks of Shimla District in Himachal Pradesh

 

Authors: Karan Singh Negi

 

“Does E-marketing make a Good Business Sense?” Reflection on Rational Choice & Value Management

 

Authors: Swayam Sharan

 

The Profitability of Five Popular Variations of Moving Averages on Indian Market Index S & P CNX Nifty 50 During January 2004–December 2014

 

Authors: Mohd Naved and Prabhat Srivastava

 

Consequences of Rural-Urban Migration on Rural Families: Empirical Study

 

Authors: Nura Hamisu Mohammed

 

A Study of Psychological Correlates of Spirituality

 

Authors: Poonam Khurana, Ms. Upasana Diwan and Ms. Shruti

 

Evolution & Effectiveness of Strategic Marketing Process-Integrated Marketing Communication (IMC)

 

Authors: Mrs. Shikha Pathak and Mrs. Anjali Mishra

 

New Media Technologies in Higher Education: Challenges and Present Scenario in India

 

Authors: Mahesh Jampala] and Saurabh Sharma

 

Emerging Possibilities for Last Mile Payment System in Banking Sector of India: An Exploratory Study

 

Authors: Teena Shivnani and Ms Mallika Ahuja

 

Efficiency Measurement on Government Linked Companies (GLCs): A Review on Non– Parametric Methods and Applications

 

Authors: Vikniswari Vija Kumaran, Hussin Abdullah and Fauzi Hussin

 

E-Commerce: Why and Why Not?

 

Authors: Deepa S. Pamnani

 

FDI: The Lifeblood of the Retail Sector

 

Authors: Guransh Chawla and Falak Gupta

 

Convergence to IFRS–Change for a Better Future

 

Authors: Mamta.C. Hindocha

 

Impact of Foreign Investment on the Indian Economy: An Analytical Study

 

Authors: Sumi Pant and Mohit Bansal

 

The Influencing Role of Children in Family Decision Making: A Study of Mothers Perception

 

Authors: Parampal Singh and Ramneek Kaur

 

Relating Organization Strategy and Structure to Management Control Systems (MCS): A Study of Different Retail Formats

 

Authors: Saba Azeem and R.R.K. Sharma