CONTENTS

 

 

Proliferation of the Role of Celebrity Endorsement on Consumer Buying Behaviour: A Descriptive Study

 

Authors: Akansha Bhargava

 

The Impact of Foreign Direct Investment (FDI) on Indian Economy

 

Authors: Babita Jangir

 

A Comparative Study of Knowledge Management Practices in Government Hospitals in North India

 

Authors: Meenakshi Mangotra (Sharma) and Rachna Mahajan

 

Social Media in Health Care: New Choices, New Risks

 

Authors: Poonam Gupta and Mr. Amit Kumar

 

Role of Women in Entrepreneurship and Economic Development

 

Authors: Prithvi Karinje, Pratibha Giri and Reeva Verma

 

BRAND EXTENSION EVALUATION FACTORSCOMPARITIVE ANALYSIS BETWEEN CONSUMER ELECTRONICS AND FAST MOVING CONSUMER GOODS

 

Authors: Rashmi Sud Chaudhry, Y. Medury and Vandana Ahuja

 

Usage of Technology by Small Scale Enterprises

 

Authors: Sahiba Chowdhary

 

Conundrum and Encumbrance of Innovative Teaching and Learning Technologies in the Digital World

 

Authors: Sanchita C Banerji and T Shanthi

 

A Descriptive Study of the Human Resources as a Significant Driver for Business Ethics

 

Authors: Ms. Sharon Michelle Dalgado

 

Analytical Prescription for Unorganized Retail in India

 

Authors: Shubhradeep Nandi

 

A Study of Influence of HRM Factors on Retention in Commodity Trading Industry

 

Authors: Ms. Swati Jain and Poonam Gupta

 

The Relationship between Inflation and Unemployment in Nigeria: Evidence from Time Series Analysis

 

Authors: Umar Musa Kallah and Hayatuddin Hamza Safiyo

 

Effect of Dividend Initiation and Omission on Share Prices in Indian Stock Market

 

Authors: Jitendra Kumar Sharma and Vijay Shankar Pandey

 

Contemporary Issues in Faineance

 

Authors: Vinay Kumar Mishra

 

EXCHANGE RATE, INTEREST RATE AND ECONOMIC GROWTH: EVIDENCE FROM NIGERIA DATA (1981-2010)

 

Authors: Yakubu Aminu Usman

 

Study Determining the Most Important Service Feature Pertaining to Students’ Perception of a Higher Education Institution: A Case Study of Bikaner, Rajasthan

 

Authors: Mrs. Priyanka Garg and Pawan Kumar Sharma

 

Linking Social Support at Workplace with Engagement and Retention Behaviour of Generation Y Employees

 

Authors: Sahil Malik and Geetika Malik

 

Foreign Direct Investment, Growth and the Environment: Evidences from India Since Liberalization

 

Authors: Shilpi Tripathi

 

Financing of Infrastructure in India

 

Authors: J.K Sharma and Smita Tripathi

 

Economic Empowerment of Rural Women Entrepreneurs in Rajasthan through Self- help Group: A Case of SAKHI

 

Authors: Anju Singh Choudhary

 

Impact of Foreign Exchange Rate on the Market Price Behaviour of Select Scrips in India–Structural Equation Modelling with IBM® SPSS® Amos

 

Authors: Mrs. Ch. Chaitanya

 

Consumers’ Preference for Carbonated Drinks, Fruit Juices and Dairy Drinks: A Comparative Study in the City of Ajmer

 

Authors: Gazal Sharma

 

Bicycle Exports from India–An Assessment

 

Authors: Neetu Yadav and Ram Singh

 

Modi Factor and its Expected Impact on Indian Economy

 

Authors: Mrs. Kareena Kakkar and Parikshita Mendiratta

 

Impact of Religion on International Trade

 

Authors: Mrs. Kareena Kakkar and Miss. Karishma Chandak

 

Is Life Satisfaction Driven by Spiritual Intelligence? A Study amongst the Students Pursuing Doctoral Degrees after Leaving Jobs in Corporate Houses

 

Authors: Surjyasikha Das

 

The Study of Accounting Information for Economic in Stock Exchange Iran

 

Authors: Mohammad Hossein Rakhshani and Sanjeev S. Late

 

The Study of ICT Innovation in Accounting Education

 

Authors: Mohammad Hossien Rakhshani and Ali Ahani Mahini

 

The Effect of Information Technology Innovation on Accounting Systems in Listed Companies of Iran Stock Exchange

 

Authors: Mohammad Hossien Rakhshani, Keyaninejad .Z and Ali Ahani Mahini

 

An Exploration into Shopping Behavior of Vegetables and Fruits across Formats

 

Authors: Mini Mathur