CONTENTS

 

 

Teaching and Marketing: The Two Sides of the Same Coin

 

Authors: Ajay Sahni

 

Blue Ocean Strategy–Case of Samsung Mobiles

 

Authors: Devendra Jain, Sunil Kumar Verma and Sarfaraj Ansari

 

A Study of Investor’s Perception towards Derivative Market

 

Authors: Sarfaraz Ansari, Satnam Ubeja, Devendra Jain and Soumya Pathak

 

Humility in Leadership

 

Authors: Rahul Eragula

 

Strategic Risk Management with an Illustrative Case Study

 

Authors: Kameswari Peddada

 

Cross Border Trade and International Relations: Some Concerns and Policy Propositions (A Study with Special Reference to Northeast of India and Bangladesh)

 

Authors: Niranjan Sahoo, Shikha Roy, Ankita Choudhury and Anjali

 

Understanding Management Development Techniques for Organization and Employee Growth: A Conceptual Study

 

Authors: Nusrat Khan, Sandhya Tayal and Fehmina Khalique

 

Understanding the Role of Interest in Human Resource (HR) Activities Undertaken by Employees in Teaching Sector: A Study based on Private Universities of Delhi NCR Region

 

Authors: Nusrat Khan and Shubham Aggarwal

 

Marketing Problems of Edible Oil Industry in the State of Tamilnadu

 

Authors: Shiva.G

 

Pricing Strategies VIS-A- VIS Shoppers Perception in Telangana-A Study on Food Retail Stores in HYDERABAD Metro City

 

Authors: Srivalli Jandhyala

 

New Age of Customer Service in Today’s Banking: New Challengers and Challenges

 

Authors: Fatima Beena and Rekha Khosla

 

Ecovision for a Green Growth: Towards a Renewable Energy Future

 

Authors: Kavita Singh and MeenakshiSinha Swami

 

Training Strategies for Small and Medium Sized Business: One Size Doesn’t Fit All

 

Authors: Nusrat Khan, Kanika Mangal and Akriti Sundaray

 

Understanding CRM as a Major Data Analysis Mode to Improve Customer Experience: CRM and Its Alignment with Technology

 

Authors: Priyanka Gandhi and Neelam Tandon

 

Creativity and Innovation: The Evaluation of Leadership

 

Authors: Rekha Kadam

 

E-Commerce: Challenges and Future Potentialities in India

 

Authors: Saroj Kumar Singh