CONTENTS

 

 

Origin of Trade Union of HRM in India

 

Authors: Sandeep Kaur

 

Virtual Marketing in Virtual Enterprises in Current Globalised Market

 

Authors: Mahesh Kumar Shankar Kedar

 

Role of Ethical Values in Indian Higher Education-Challenges Ahead

 

Authors: Rashmi Bhatia and Arun Bhatia

 

A Study of Social Media Dive of Delhi/NCR Hospitals

 

Authors: Poonam Gupta and Amit Kumar

 

Role of Information Technology in Tourism Study of Airport Self Service Technology

 

Authors: Gurvir Kaur

 

Green Marketing: A Call for Sustainable Future

 

Authors: Vishakha Sambhav

 

A Study of Sectoral Preferences by Women Entrepreneurs in India

 

Authors: Shaili Vadera

 

Entrepreneurship and Micro small Medium Enterprises in Uttarakhand: Issues and Possibilities

 

Authors: Samantha Sawan, Deepak Kaushal and Rishiman Chandwani

 

Kaleidoscopic View of Mutual Fund Industry

 

Authors: Ankita Gupta and Arpita Gupta

 

Maternal Health Services-Facilitating Access in Low-resource Settings

 

Authors: Ashavaree Das and Kirti Sharma

 

Mudra Loan: Funding the Unfunded small Entrepreneurs

 

Authors: Kumar Raushan Ratnesh, Vijay Kumar Gupta, Gourav and Saqeeb Munees

 

A Study on buying behaviour Process of Youth towards Mobile Phones

 

Authors: Rishiman Chandwani, Deepak Kaushal and Samantha Sawan

 

Emotional Intelligence and Entrepreneurial SelfEfficacy: An Analytical Study of Post Graduate Management Students

 

Authors: Akshay Kumar Satsangi and Monika Agarwal

 

Public Distribution System or Cash Transfer: A Policy Alternative for Food Security

 

Authors: Tanushri Pandey

 

Magnetism of Teachers and Educational Institutions in Social Revolution in India

 

Authors: Mahesh Kumar Shankar Kedar

 

Imperative Role of FDI in Infrastructure Development and Economic Growth in India

 

Authors: Anita Kumari and A.K. Sharma

 

“Brainfluence”–The Effectual Appeal to Customer Psyche

 

Authors: Sudeshna Mukherjee (Sinha)

 

IPL the Most Valuable Franchise Brand Building Game, Branding Cricket–The IPL Way

 

Authors: Maheshkumar Shankar Kedar

 

A Review of the Social Media Marketing Tools for Micro and Small Enterprises

 

Authors: Preethi Padmanabhan and M. Rajesh

 

A Study on Logistic and Supply Chain Management System of Hosiery Textile Industry in Tiruppur City- India

 

Authors: S. Gokilavani, R. Rajasekaran and M. Esther Krupa

 

Citizen Engagement on Government Facebook Pages: A Study on Select Government Departments

 

Authors: Mohit Solanki, Nishant Guvvada, Nancy Yadav, Narender Dhakerwal, Ripusudan Adhikari

 

An Investigation into the Factors Affecting the Consumer’s Behavioral Intention towards Mobile Coupon Redemption

 

Authors: Harsh Agarwal and Syed Fazal Karim

 

A Study on Challenges and Best Practices of Tourism Marketing-with Special Reference to Foreign Tourist Arrival to India

 

Authors: C. Mirunaa Rathika, S. Swathika and S. Gokilavani

 

Impact of Demographic Factors on Online Purchasing: A Study of Consumers in Uttar Pradesh, India

 

Authors: Jyoti, Dileep Kumar Varma and V.C. Sharma

 

Role of IT in Management Journey of e-Procurement System in India

 

Authors: Jennifer Virginia

 

A Study on the Prevalence and Reasons of Sleep Disorders among Residents of Lucknow City

 

Authors: Sultana Atiqua and Sahai Devina